Spare that tree

Today our weekly Radio Times dropped in the letterbox.  By the time we had discarded the plastic wrapper and sorted out all the advertising material and calls on our charity, we were finally able to read it.
I weighed the pile of leaflets etc and they came to approximately 250gms.  Looking at the Radio Times circulation figures I see that they distributed 1 million copies during the past 12 months. A quick bit of arithmetic shows that over the year the RT therefore sends out 250 tons of excess paper - most of which goes straight in the bin.  This is just one magazine in one country.
Do we really need all this useless paper? At a time when we are being exhorted to think of the human impact on the climate and on natural resources, could we not save a few forests around the world by cutting out this waste?